Old Town Temecula Association

Welcome to
Old Town Temecula

Where a storied past meets modern energy — a walkable district of shops, restaurants, wineries, live music, and year-round events in the heart of Temecula Valley.

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The District

Old Town Temecula seamlessly blends its storied past with an exciting modern energy. Located in the heart of Temecula Valley, this walkable hub offers a unique mix of shops, restaurants, hotels, entertainment, and event spaces. Foodies and adventurers are drawn by buzzing eateries, craft cocktail bars, and live music venues. Sample award-winning wines, sip craft beer, enjoy farm-to-table dining, and dance the night away at lively bars and speakeasies.

The district’s entertainment calendar is packed with seasonal car shows, music festivals, and heritage celebrations — and the temperate climate makes indoor and outdoor concerts a year-round pleasure. Cultural attractions include the Temecula Valley Museum, Pennypickle’s Workshop children’s museum, and live performances at the Old Town Community Theater and The Merc. Music lovers can also catch shows at the Old Town Blues Club or two-step at the Temecula Stampede.

Shoppers can hunt for unique treasures in boutiques and vintage shops, and sample locally produced olive oils, spices, teas, and candies. Every Saturday, a bustling Certified Farmers Market fills the streets with fresh produce, flowers, and handcrafted goods.

With free parking, small streets, and attractions clustered within easy walking distance, Old Town Temecula is an inviting destination for families, couples, and groups. Whether you’re browsing shops, savoring local flavors, or enjoying live entertainment, the district’s authentic charm and lively atmosphere promise a fun and memorable experience.

Award-winning wineriesCraft cocktails & breweriesLive musicSaturday Farmers MarketMuseums & theaterFree parking

Member Success Stories

Our Members
Kelly & Chris Cusack — Luke's on Front
“We’re proud to be a member of the Old Town Temecula Association. It’s been great for our business — the visibility and marketing helps us stay connected to the local community. Being part of OTTA means we’re contributing to something bigger than ourselves.”
William Joyce — Allstate
“My OTTA membership has far exceeded our initial expectations with so many marketing tools, features, and ways to generate new leads. We truly couldn’t manage our business without them!”
William Joyce, Allstate Agent Member since 2016

OTTA helps businesses grow and stay connected to the community.

Download the App

The Official App
Download the Old Town Temecula app, powered by CityByApp

The CityByApp® Temecula app is the official mobile app of the Old Town Temecula Association — a live GPS map of the entire district right in your pocket. Find shops, restaurants, tasting rooms, parking, and attractions as you stroll, plan your day ahead of time, journal the places you love, and get live alerts on events and deals happening around you.

It also features a Shop Local program, a full business directory, merchant listings, events, and a winery map. Platinum Members receive full-featured listings with maximum visibility and marketing support, while Gold and Silver Members receive lite listings to maintain a presence in the district’s official app — helping drive foot traffic, increase exposure, and support OTTA’s Shop Local Program.

Live GPS Old Town mapShops, dining & wineriesParking & attractionsPlan aheadJournal your visitLive alerts & deals
Download on the App Store Get it on Google Play Open the web app

Become Part of Old Town Temecula

Join the Association, download the app, and stay connected to everything happening in the district.