Old Town Temecula Association

Old Town Temecula
Events

A vibrant community of businesses, artisans, and innovators in a charming, walkable, historic district — meet passionate entrepreneurs, shop locally owned boutiques, sip local wines and brews, dine at award-winning restaurants, and feel the unmistakable energy that defines Old Town.

Sip Stroll Shop Savor

Featured

Save the Date
★ A Very Temecula Fourth ★

Star-Spangled Celebrations

July 2 – 4, 2026
Thu · July 2 · 10am–6pm

Red, White & Boutique Crawl

Stroll Old Town for exclusive promotions and activities. Uncle Sam hands out FREE cookies on Front Street at 2:00 pm.

Fri · July 3 · 3–8pm

Stars, Stripes & Old Town Nights

An old-fashioned evening with classic cars cruising and American specials at participating restaurants.

Sat · July 4 · 10am start

4th of July Parade

A star-spangled community parade up Old Town Front St. Grab a shady spot — or register your decorated wagon for the Stroll & Roll!

Register for the Parade →
Sign up for the 4th of July Parade
A Very Temecula Fourth flyer 4th of July event details 4th of July Parade flyer

Upcoming Events

Mark Your Calendar
Summer Concert Series
Select Thursdays · June 11–Aug 6 · 7–8:30pm

Summer Concert Series

Civic Center Quad · 41000 Main St.

Grab your blanket, hats, and kids and join us at the Quad for Temecula’s FREE outdoor summer concerts.

Concert lineup & info →
Juneteenth Celebration
Sat · June 13, 2026 · 11am–1pm

Juneteenth Celebration

Sam Hicks Monument Park

The City of Temecula hosts a Culture Day event celebrating Juneteenth.

Summer Taste of Old Town
Wed · July 22, 2026 · 5–8:30pm

Summer Taste of Old Town

Rain or Shine · Tickets on sale June 15

Stroll through Old Town visiting participating restaurants, tasting rooms, and shops for an evening of tasting everything Old Town has to offer.

$45 / person
Holiday Taste of Old Town
Wed · Dec 2, 2026 · 5–8:30pm

Holiday Taste of Old Town

Tickets on sale in November

The festive winter edition of our signature tasting stroll — sip, savor, and celebrate the season across Old Town.

Recurring Experiences

All Season
Spring · Summer · Christmas

Boutique Crawls

A full day of shopping, laughter, and exploring the best local boutiques — 10 AM to 7 PM. Gather your besties, grab a stamp card at your first stop, and explore.

  • Follow the balloons to a participating boutique and pick up your stamp card.
  • Collect 5+ stamps to enter the raffle for a $500+ prize basket — leave your card at your final stop.
  • Enjoy special discounts, giveaways, treats, and in-store mini events.
  • No RSVP needed — but arrive early to grab your card!
Mon · Tue · Wed

Sip & Savor

Old Town’s midweek culinary adventure. For six flavorful weeks, participating restaurants serve signature specials and exclusive dishes just for you.

Grab your Sip & Savor Passport and get it stamped each time you dine at a participating location. Turn in your validated passport at the end of the six weeks for a chance to win a delicious prize.

First Friday · 5–8pm

Art Walk

On the first Friday of every month, Old Town fills with art and atmosphere at The Merc and the lot on Main Street. Wander, discover local artists, and enjoy the evening.

Annual Traditions

Year-Round
Temecula Rod Run
May 1–2

Temecula Rod Run

Hundreds of classic vehicles cruise Old Town Front Street in the famous Friday Night Cruise.

A Tribute to Heroes concert
Memorial Day

A Tribute to Heroes

A patriotic concert by the Temecula Valley Symphony at the Old Town Temecula Community Theater.

Veterans Day Salute
November

Veterans Day Salute

A patriotic salute to veterans at the Temecula Civic Center.

Halloween Carnival
October

Halloween Carnival

Carnival games, costume contests, and trick-or-treating at the Civic Center Quad & Town Square Park.

Santa's Arrival
December

Santa’s Arrival

Welcome Santa to Old Town to kick off the holiday season.

Electric Light Parade
December

Electric Light Parade

A glowing holiday parade traveling south into Old Town from Del Rio & Jefferson.

New Year's Eve Grape Drop
Dec 31 · 6–10pm

New Year’s Eve Grape Drop

Ring in the new year Temecula-style with the signature Grape Drop, live music, and food. East Coast countdown at 9 PM.

Never Miss a Moment in Old Town

Get live alerts, a map of merchants, events, and exclusive deals — right in your pocket.

Download the Old Town Temecula app, powered by CityByApp